Brazil’s Gen Z Investors Drive Crypto Shift Toward Stablecoins and Tokenized Bonds
Brazil's cryptocurrency landscape is undergoing a generational transformation as investors under 24 flood the market. Mercado Bitcoin data shows this cohort increased participation by 56% year-over-year, favoring stability over speculation.
The exchange distributed $325 million through digital fixed-income products in 2025, with middle-income users predominantly holding tokenized bonds. Stablecoins now dominate portfolios among risk-averse young Brazilians, while lower-income investors maintain 90% exposure to volatile assets.
This pivot reflects broader trends: regulatory pressures, institutionalization of crypto markets, and demand for blockchain-based real-world assets. Mercado Bitcoin's product suite, including its Renda Fixa Digit offerings, caters to this new investor psychology prioritizing capital preservation.
